AI-POWERED
CONVERSION SYSTEMS

FOR FOUNDERS WHO VALUE
CLARITY OVER HYPE.


I design dialogue systems that transform attention into trust
— and trust into predictable, sustainable revenue.

For founders and premium service brands who want:
→ Qualified leads (not just traffic)
→ Sales conversations that close (not just "chats")
→ Systems that scale (without burning out)


20+ years building sustainable business systems. Now engineering yours.
Designed for founders, consultants & premium service brands.
SERVICES
Most clients start with AI-Powered Conversion Systems
—the foundation for everything else.

Then we can layer in advanced automation, sales enablement, or team training.

* swipe to see more services *

Most landing pages confuse more than they convert.

Visitors land, scan for 8 seconds, and bounce—because they can't quickly understand:
→ What you actually do
→ Who it's for
→ Why it matters to them

This isn't a traffic problem. It's a clarity problem.

We design conversion-optimized landing pages that transform passive visitors into active, qualified leads—using clarity, not manipulation.

You've got leads coming in. Great.

But what happens next?

Without a structured funnel system, most leads slip through the cracks:
→ They don't open your emails (you're not nurturing them properly)
→ They forget about you (no follow-up system)
→ They buy once and never return (no upsell/cross-sell strategy)
→ You're manually chasing every lead (zero efficiency)

An AI-powered sales funnel fixes all of this—automatically.

We design and build intelligent conversion systems that:
- Qualify leads while you sleep
- Nurture relationships on autopilot
- Convert cold leads into warm buyers
- Maximize revenue per customer (upsell/downsell)
- Run 24/7 without your constant involvement

Your business has a face: yours.

But here's the problem:

Most founders struggle to articulate their unique value—not because they lack
expertise, but because they're too close to their own work.

The result?
→ Your marketing sounds generic (like everyone else in your space)
→ Your brand story is unclear (people don't "get" what makes you different)
→ Your messaging is inconsistent (you say different things on different channels)
→ Your authority isn't translating to conversions (you're credible but not compelling)

This service fixes that.

We clarify your positioning, craft your founder story, and ensure your
marketing actually reflects your expertise—so you attract the right clients and repel the wrong ones.

Your conversion system is only as strong as the team running it.

Here's the problem most businesses face:

You invest in funnels, landing pages, and automation—but your team doesn't
understand the strategy behind them. The result?

→ Inconsistent messaging across touchpoints
→ Team members "winging it" instead of following proven frameworks
→ Sales team using pressure tactics you don't endorse
→ Marketing team focused on vanity metrics, not conversion
→ Customer service disconnected from the conversion journey

This certified training program fixes that.

We train your entire customer-facing team—marketing, sales, customer service—
on conversion principles, messaging consistency, and execution excellence.

**BONUS: 100% HRDC Claimable for Malaysian businesses**
(Human Resource Development Corporation approved training)

ABOUT ME - SOOK LENG
Built Conversion Systems for My Own Business First

Eighteen years ago, I developed an online ordering system for my printing business—capturing sales 24/7 while monitoring operations remotely. That was my first conversion system, built from operational necessity.
Two decades of business ownership, combined with event management, ESG projects, and youth leadership training, taught me what most consultants miss: conversion systems must work within real operational constraints and strengthen over time, not just generate quick wins.

  • 20 years business ownership
  • Event management
  • ESG & Sustainability projects
  • HRDC Certified Trainer
  • Junior Chamber International (JCI) Malaysia Certified Train The Trainer
  • 2024 Local President JCI Sunway Damansara
  • Based in Kuala Lumpur, Malaysia, serving international markets.
What this means for you:

I design from operational experience (I've run the business you're running), think systematically (every touchpoint matters), build sustainably (long-term value, not extraction), and develop team capability (HRDC/JCI certified trainer).

Who I Work With

Established business owners ready to invest in proper systems rather than tactics. Those who implement consistently and measure success in quarters, not weeks.

Designed for founders, consultants & premium service brands.
WHAT'S INCLUDED:

1. CLARITY MAPPING SESSION
2. MESSAGE ARCHITECTURE
3. LANDING PAGE DESIGN & BUILD
4. TESTING & OPTIMIZATION SETUP

WHAT YOU'LL WALK AWAY WITH:
✓ A landing page that explains your value in 8 seconds or less
✓ Lead capture system that qualifies while it converts
✓ Clear metrics on what's working (and what's not)
✓ Conversion rate 2-3x industry average (typical result)
✓ Foundation for all future marketing efforts

Not included: Paid traffic management, email automation (that's Service 2), ongoing optimization (available as monthly retainer)

WHO THIS IS FOR:
✓ Founders with proven offers but inconsistent lead generation
✓ Service providers tired of relying solely on referrals
✓ Consultants ready to systemize their inbound leads
✓ Businesses currently driving traffic to confusing pages

This is NOT for:
✗ Startups still testing product-market fit
✗ Businesses without any traffic source (you need traffic to convert)
✗ Companies needing full website redesign (this is landing page specific)

TIMELINE: 4-6 weeks
INVESTMENT: RM 3,000 - RM 4,500
(depends on complexity and platform)

1: FUNNEL STRATEGY & MAPPING
2: EMAIL SEQUENCE DEVELOPMENT
3: AI AUTOMATION SETUP
4: UPSELL/DOWNSELL OPTIMIZATION
5: DASHBOARD & TRAINING

WHAT YOU'LL WALK AWAY WITH:
✓ Complete automated sales funnel (from lead capture to customer loyalty)
✓ 10-30 pre-written, tested email sequences
✓ AI-powered automation that personalizes at scale
✓ Upsell/downsell system that maximizes revenue per customer
✓ Dashboard to monitor performance in real-time
✓ 3-5x increase in lead-to-customer conversion (typical result)
✓ 40-60% reduction in manual lead management time

Not included: Lead generation (you need traffic), ongoing email writing (available as retainer), technical support post-launch (available separately)

WHO THIS IS FOR:
✓ Service businesses with consistent lead flow (50+ leads/month)
✓ Product companies ready to automate the buying journey
✓ Course creators needing nurture sequences
✓ Consultants with high-ticket offers requiring education
✓ E-commerce brands wanting to maximize customer lifetime value

This is NOT for:
✗ Businesses with no existing leads or traffic
✗ Companies without a proven offer
✗ Startups still testing product-market fit

TIMELINE: 6-8 weeks
INVESTMENT: RM 8,500 - RM 15,000
(depends on complexity, sequences, integrations)

Add-On Options:
- SMS automation (+RM 2,000)
- Chatbot integration (+RM 3,000)
- Advanced AI personalization (+RM 2,500)
- Multi-language sequences (+RM 1,500 per language)

1: POSITIONING CLARITY
2: FOUNDER STORY DEVELOPMENT
3: MESSAGING ARCHITEC
4: CONTENT STRATEGY & TEMPLATESTURE
5: BRAND AUDIT & OPTIMIZATION

WHAT YOU'LL WALK AWAY WITH:
✓ Crystal-clear positioning that differentiates you immediately
✓ Founder story that builds authority and connection
✓ Consistent messaging across all marketing channels
✓ Content strategy that reinforces your positioning
✓ Templates that make execution easy
✓ 2-3x increase in "right-fit" leads (people who get what you do)
✓ Confidence in your marketing (you know exactly what to say)

Not included: Content creation (writing posts/emails for you),
website redesign (separate service), ongoing content management

WHO THIS IS FOR:
✓ Founders building a personal brand alongside business brand
✓ Consultants needing to stand out in crowded markets
✓ Service providers whose face IS the business
✓ Experts ready to claim thought leadership in their space
✓ Founders with expertise but inconsistent marketing

This is NOT for:
✗ Startups still figuring out what they do
✗ Businesses where the founder is not customer-facing
✗ Companies wanting to stay fully behind the brand (not founder-led)

TIMELINE: 6-8 weeks
INVESTMENT: RM 7,500 - RM 12,000
(depends on scope and team training needs)

Add-On Options:
- Video story creation (+RM 3,000—professional video of your founder story)
- Team training workshop (+RM 2,000—align team on positioning)
- Ongoing positioning coaching (+RM 1,500/month—quarterly refinement sessions)
- Media kit creation (+RM 1,500—press-ready materials)

1: CONVERSION FUNDAMENTALS
2: MESSAGE ARCHITECTURE
3: CUSTOMER JOURNEY MAPPING
4: SALES CONVERSATION FRAMEWORKS
5: MARKETING EXECUTION
6: CUSTOMER SERVICE AS CONVERSION
7: METRICS & ACCOUNTABILITY
8: IMPLEMENTATION SPRINT

WHAT YOUR TEAM WILL WALK AWAY WITH:
✓ Shared conversion vocabulary (everyone speaking same language)
✓ Clear frameworks for every customer touchpoint
✓ Consistent messaging across all channels
✓ Confidence in sales conversations (no more "winging it")
✓ Ethical conversion approach aligned with your values
✓ Measurable improvement in conversion metrics
✓ 30-60% increase in team conversion effectiveness (typical result)
✓ Certification of completion for all participants

Not included: Ongoing coaching (available as monthly retainer),
one-on-one skill coaching, technical implementation support

WHO THIS IS FOR:
✓ Malaysian businesses with customer-facing teams (5+ people)
✓ Companies investing in conversion systems needing team buy-in
✓ Organizations with inconsistent customer experience
✓ Businesses where multiple people touch the customer journey
✓ Companies eligible for HRDC funding (Malaysian registered businesses)

Team Size Recommendations:
- Minimum: 6 participants (critical mass for interaction)
- Optimal: 10-20 participants (best group dynamics)
- Maximum: 30 participants (maintains interactivity)

This is NOT for:
✗ Solo founders with no team
✗ Non-Malaysian businesses (HRDC benefit doesn't apply)
✗ Teams without existing conversion systems to optimize

TIMELINE: 3 days intensive OR 6 weeks weekly sessions
INVESTMENT: RM 18,000 - RM 35,000 (depends on team size and format)

Pricing Breakdown:
- 5-10 participants: RM 18,000
- 11-20 participants: RM 28,000
- 21-30 participants: RM 35,000
- 30+ participants: Custom quote

**100% HRDC CLAIMABLE** (Effectively FREE for eligible Malaysian businesses)

Included in Price:
- All training materials (printed and digital)
- Participant workbooks
- Team playbooks and templates
- Post-training support (30 days via email/WhatsApp)
- Certificate of completion
- HRDC claim documentation

Add-On Options:
- Follow-up coaching sessions (+RM 3,000/session)
- Recorded video training library (+RM 5,000)
- Custom training manual design (+RM 4,000)
- On-site observation & feedback (+RM 2,500/day)

CLARITY CONVERTS
Most conversion problems aren't traffic problems
— they're clarity problems.

When people understand you,
they don't need convincing.

They DECIDE.
5 General FAQs - Quick Summary
How do I know which service to start with?
- Decision framework for each service
- Clear triggers for which one fits best
- Offer of free Clarity Call to help decide
What's your refund/satisfaction policy?
- No refunds BUT 30-day satisfaction review
- Unlimited revisions within scope
- Two options if not satisfied (more work OR credit toward other service)
- Honest about what's NOT covered
Do you provide ongoing support after the project ends?
- FREE: 30 days support + one follow-up call
- PAID OPTIONS: Monthly retainer (RM 3K-5K), Quarterly tune-up (RM 5K), On-demand (RM 500/hr)
Can you guarantee results?
- Honest answer: No (and why anyone who does is lying)
- What IS guaranteed: quality, strategy, effort
- What ISN'T guaranteed: your execution, traffic quality, market demand
- Typical results when done right (sets realistic expectations)
What's your payment structure?
- 4 payment options (one-time, split, three payments, monthly)
- Discounts for upfront payment (10% off)
- Special note about HRDC claimability for Malaysian businesses
Let’s Start a Conversation
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+6016 374 0550  |  hello@sookleng.com  |  www.sookleng.com

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